Friday, August 31, 2012
I had never been in a Coach store until today. Even after today, I've only been to an outlet Coach store. Drove all the way to the desert outlet in Cabazon to look for a few things and the experience of being in an outlet Coach store was a 15-min realization that civilization is pretty screwed. It was as if a Boeing 747 landed on Interstate 10 and unloaded its passengers from some Asian country just in front of this desert outlet. Women in their 30s buying ten $159-handbags, husbands six $120 purses, middle-aged women opening store drawers looking for a particular color purse. What fucking recession? At least 100 people were shopping in an average sized store front. A checkout line for people purchasing 3 items or less and a separate one if you're buying 25 handbags. It was also a rare sight to see people buying $1200 worth of leather good and paying cold, hard cash! Plastic accepted, of course but they brought a planeload of cash across the Pacific. Thing I couldn't figure out is whether these people are reselling them or giving them away to family and friends. I've walked by other Coach stores before and didn't really see more than a dozen or so clients in there but I suppose an outlet is a special place -- even if it's in the middle of the California desert.