That's what the top corner of this new publication (I recently discovered) states. I'm into 60% of what's listed (guitars, cars, wine), maybe on 20% (deluxe life) and no on 20% (watches). Nonetheless, that makes me a target reader demographic and definitely, a potential subscriber. The coverage is mostly guitars, cars next and the remainder, everything else. I hear about the death of printed media all the time but with some creativity of content, publishers can find a market for magazines like Guitar Aficionado, which merges multiple interests into a single magazine. Personally, it would have been even better if they replace "watches" with "bicycles".