Monster Children Magazine

I just can't believe I haven't heard of Monster Children before last night.  This is a wonderful magazine that I feel was published just for me.  It's got -- photography, design, skateboarding, bikes, art, interviews and most importantly, minimal ads.  On the cover of Issue #32 is Margaret Kilgallen, an artist from San Francisco.  The other thing I really like is the landscape format of this publication.  I just don't understand where it says the printed media should be in portrait format -- when square, 16x9 or plain old landscape are more suited for how we view information these days, via computer screen.